Building buzz for Lenovo

“Our brilliant interns from UNC had a huge impact. They brought great energy, contributions and results.”

Will Schoeffler was one of 10 Carolina students to contribute to a record-breaking public relations and social media performance around Lenovo’s signature technology showcase event—Tech World.

The students were the first UNC-Lenovo Tech World Global Interns, with placements in San Francisco, Beijing and Lenovo’s U.S. headquarters in Research Triangle Park.

For his part, Schoeffler—a double major in advertising and media production in the School of Media and Journalism (SMJ)—worked with Lenovo’s global social media content manager on a “global road trip” pre-event campaign to build buzz. He and another intern, English/psychology major Bonnie Meyer, drove a Tech World-branded Jeep mounted with GoPro cameras from Raleigh to San Francisco, creating video content for social media during stops along the way.

“I learned a ton that will help my career, and I had some amazing life experiences,” he said

SMJ alumnus Jeff Shafer ’93, Lenovo’s vice president of global corporate communications and a key organizer of the internship program, called 2016 Tech World the single biggest and most successful event ever from a public relations and social media standpoint for Lenovo.

“Our brilliant team of interns from UNC had a huge impact,” he said. “They brought great energy and enthusiasm, but moreover, great work, performance, contributions and results.”

Read the complete Carolina Story at the School of Media and Journalism website…

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