Money and the Mind

Associate professor of finance Camelia Kuhnen, Ph.D., is a pioneer in behavioral finance and the emerging science of neuroeconomics. Dr. Kuhnen used imaging technology to study how financial risk affected different areas of the brain. She found that people are wired to learn from good experiences differently than from bad ones — a process she calls asymmetric learning. By shedding new light on the complexities of financial decision-making, Dr. Kuhnen’s research can lead to more accurate economic modeling and forecasting, and help people make better financial planning and investment choices.

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