Only Forward


Proving to businesspeople that it pays to be green and socially responsible is Olga Hawn’s life work.

The assistant professor of strategy and entrepreneurship and the Sustainability Distinguished Fellow at UNC Kenan-Flagler Business School was drawn to Carolina because of the school’s long tradition of teaching and researching sustainable business practices through the Center for Sustainable Enterprise, which dates back to 1999. Today, she also serves as the faculty director of the center.

Hawn wants her students to see under what circumstances it pays off for a company to be socially responsible and how to build those ideas into organizational culture.

“They believe in the greater good they are providing,” Hawn said. “Whether we will thank the millennials or older generations for their actions, there is no way back in sustainability, only forward.”

Read the complete Carolina Story from the UNC Kenan-Flagler School of Business…

This is story number 215 in the Carolina Stories 225th Anniversary Edition magazine.
 

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