Turning Creative Dreams Into Workroom Realities

When Dana McMahan first arrived at the UNC School of Media and Journalism in 2008, she knew something was missing.  

McMahan, a longtime advertising and marketing creative, knew what it looked like to harness the creative energy within the Carroll Hall into powerful real-world work.  

So, in 2009, she founded Workroom — a product and experiential design incubator in the MJ-school centered around fashion and lifestyle products. Classes within Workroom became laboratory-like settings for students to pit their wildest ideas against creative constraints, and support from various foundations followed suit.

“It is the living definition of a blank canvas,” McMahan said.

Read the complete Carolina Story from the UNC School of Media and Journalism…

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